Landing page optimization

Get feedback on what resonates or is missing for end customers.

1. Open-ended - We recommend learning your customers' language via open-ended questions and then launching a fixed-option version that can guide key segments to valuable resources and/or uncover missing context.  

2. Customize this list to meet your needs:   - Product information  - Talk to a person  - Pricing  - Company information

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Your service or product is great! Don't let UX be the friction point! Ask visitors how their experience can improve.

1. Open-ended: This can be an open-ended question to help you understand the customer's language or help understand the top responses.

2. Customize these options to meet your needs: Bigger Text | Smaller Buttons | Too much scroll | Too much content

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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This micro survey aims to get feedback at a page level instead of a visit level. You can run it in parallel with visit-level micro surveys and use it to get specific insights about how to improve particular pages. You can also compare pages and sections.

1. 👍 👎

2. ★★★☆☆

3. 1-5

4. A scale using words like Not enjoying | Somewhat | Enjoying

5. Use a slider Not enjoying <---> Enjoying

Ask for open-ended details about why the user gave this score. Expect that you'll mostly get responses about friction or what went wrong and use that data to prioritize enhancements and fixes.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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This question asks the opposite of "what's valuable" to you. Use it in conjunction with the what's valuable question to inform product roadmap of a digital or physical product. It can also inform copy/marketing, by highlighting the most important features first.

1. Open-ended - We recommend learning your customers' language via open-ended questions and then launching a fixed-option version that can guide key segments to valuable resources and/or uncover missing context.

2. List features that your product or service provides

If a feature isn't valuable, is it because it's inherently not valuable or just executed poorly? Use a follow-up question to dig a level deeper so you can make an optimal decision.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Use this to inform product roadmap of a digital or physical product. It can also inform copy/marketing, by highlighting the most important features first.

1. Open-ended - We recommend learning your customers' language via open-ended questions and then launching a fixed-option version that can guide key segments to valuable resources and/or uncover missing context.

2. List features that competitors have or that the product team is considering adding.

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture Contextual Data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

‍

Your service or product is great! Don't let UX be the friction point! Ask visitors how their experience can improve.

Open-ended: This can be an open-ended question to help you understand the customer's language or help understand the top responses.

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Design and layout can impact how visitors perceive your brand, complete tasks, or understand your service. Make sure there is no friction by asking visitors directly.

1. Yes | No

2. 👍 👎

3. ★★★☆☆

For neutral or negative answers, ask a follow-up question: How can we improve?

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Find out what people need. Compare behavior to intent by using High-Value Actions

You can pre-populate the answer choices with tasks that you anticipate visitors seeking. You may also want to offer an other choice.

This pairs well with Audience questions. And we recommend a follow-up question to those that answer 'other' asking them to describe their primary purpose.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

‍

Your service or product is great! Don't let UX be the friction point! Ask visitors how their experience can improve.

1. Open-ended: This can be an open-ended question to help you understand the customer's language or help understand the top responses.

2. Customize this list to meet your needs: Confusing information | Incorrect information | Need more information | Other (Follow up with an open-ended question)

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture Contextual Data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

‍

Get feedback on whether the content is clear and if it resonates.

1. 👍 👎

2. ★★★☆☆

3. Not Valuable | Somewhat Valuable | Valuable

4. Use a slider: Not Valuable <---> Valuable

For neutral or negative answers, ask an open-ended follow-up question: What would make this content more valuable?

‍Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

Discover what information visitors are searching for but are unable to find. Help build your content based on their needs.

1. Open-ended - We recommend learning your customers' language via open-ended questions and then launching a fixed-option version that can guide key segments to valuable resources and/or uncover missing context.  

2. Customize the following list to meet your needs: Information about the product | Information about the service | Contact information | Other

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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