Pharma: Track loyalty and comprehension to improve content

Voice of Customer is not just about insights. You can engage and educate your visitors as you learn about them with polls and questions that help them learn.

List symptoms of the disease or condition.

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture Contextual Data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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You want users to take action. Find out how likely they are to follow through by asking.

1. Very Unlikely | Unlikely | Likely | Very Likely

2. Use a slider: Unlikely <---> Likely

None needed. Consider asking an independent question at a later time.

‍Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

Learn about patients' and perspective patients' comfort level with this treatment or drug.

Uncomfortable | Somewhat uncomfortable | Neutral | Somewhat comfortable | Comfortable

For neutral or negative answers, ask a follow-up question: What would help you feel more comfortable with [drug or treatment]?

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Follow-up question to those that answered that they were not comfortable with treatment or drug.  Use follow-up links (Next Best Action) to point to resources on your website that might lead to more comfort.

Customize the following list to meet your needs: - A call with a nurse - Better online instructions

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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Measure the effectiveness of your content. Make changes over time & continue to ask this question to measure trends and changes in sentiment.

Yes | No

For negative or neutral answers, ask a follow-up question: What information is missing? So that you avoid visitors reporting adverse reactions, we recommend asking this as a multiple-choice question including hypothesized answers. Answer choices might include content you're considering adding to the website. In that case, let users help decide the best next addition to this question.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

Learn about patients' and perspective patients' intent to continue usage.

1. Very Unlikely | Unlikely | Likely | Very Likely

2. Use a slider: Unlikely <--> Very Unlikely

None needed. Consider asking an independent question at a later time.

‍Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

Pharmaceutical companies need to know what attracts or detracts healthcare providers from prescribing their product. However, you do not want to ask open-ended questions, as to avoid visitors reporting adverse reactions. Ask them directly and provide the most likely answer choices. Use this information to help form better marketing outreach and educational resources.

Customize the following list to meet your needs: Efficacy profile | Safety profile | Efficacy & Safety | Access and affordability | Well-established safety profile | Unfamiliar with safety profile | Results of trial | I prefer other [drug or treatment] for my patients | Affordability | Dosing | Dosing Options | Results

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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This question helps you gather information on what topics visitors want to know more about. You can use this question to help build your new content roadmap.

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

‍

This question helps you understand what specifically draw patients to use your product.

Customize this list to reflect your qualities: Side effects | Effectiveness | Cost | Dosing | A specific quality of your drug

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

‍

This question is designed like a quiz to engage visitors in the content of your website & better understand the relevant disease or condition.

List symptoms of the disease or condition.

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

‍

This question is designed like a quiz to engage visitors in the content of your website & better understand the relevant disease or condition.

1. Strongly Disagree | Disagree | Neutral | Agree | Strongly Agree

2. True | False

None needed. Consider asking an independent question at a later time.

Drive high response rates with relevancy: The best way to get high-velocity data is by targeting relevant channels, pages, events, and behaviors and using a widget type that has the right level of visibility.

‍Capture contextual data: Contextual data such as user tenure, segmentation, or authentication status can aid in back-end analysis and inform targeting.

‍Drive your users to action: Direct visitors to the “next best action” by providing links to relevant content based on their responses.

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