Drive Pharma Innovation Through Impactful Insights
Transform Insights into Strategic Action
Pulse Insights empowers pharmaceutical companies to achieve their strategic goals by providing deep insights into the needs and preferences of doctors and patients.
Use these insights to tailor digital content, improve usability, and ensure your omnichannel marketing efforts target the right audiences.
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Drive Customer-Informed Decision-Making
Understanding your audience is crucial for success. With Pulse Insights, gain clarity on users' situations, beliefs, and intentions, enabling your team to make informed decisions. Our platform asks the right questions to uncover what users truly want from their pharma brand experience, no matter what side of the prescription pad they’re on.
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Elevate Your Digital Experience
Understanding your audience is crucial for success. With Pulse Insights, gain clarity on users' situations, beliefs, and intentions, enabling your team to make informed decisions. Our platform asks the right questions to uncover what users truly want from their pharma brand experience, no matter what side of the prescription pad they’re on.
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Integrate for Holistic Insights
Pulse Insights goes beyond standalone surveys by integrating with enterprise systems, making them customer context-aware. With compliance and privacy-awareness at the forefront of our best practices, these integrations enhance personalization, enrich analytics with user sentiment, and provide insight into non-observable traits like readiness to buy. As a result, your entire digital ecosystem becomes more actionable and valuable.
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Foster a Two-Way Dialogue
We believe in transforming one-way feedback into a dynamic two-way dialogue. When users share their thoughts, use Pulse to immediately recommend relevant content, links, or functionality to address their needs in the moment. This approach not only improves the user experience but also allows you to track and celebrate the positive impact you've made on your customers' lives.
Use Cases That Drive Pharma Impact
Measure Website Impacts on Pharmacy Fill Rate
Leverage Pulse’s Pharma playbooks and agnostic platform integration to understand the likelihood of prescription refill after visiting the brand site. By tracking responses over time and correlating them with actual pharmacy fill rates, you can identify trends and assess the website's effectiveness in converting information-seeking visitors into patients who complete their prescriptions.
Uncover HCP Perspectives & Prescription Drivers
Use Pulse to explore the complex landscape of prescribing decisions for HCPs by asking about influencing factors and brand perceptions. Our data can reveal the key aspects of how physicians weigh a particular treatment against its competitors, considering attributes like cost, access, and overall value proposition. Enhance tailored marketing strategies, educational materials, and content development to better align your brand with the needs and expectations of physicians and patients.
Classify Digital Audience Composition
Use audience analysis to personalize the user experience and inform broader strategic decisions. Pulse surveys can help uncover gaps in understanding amongst different audiences. Appreciating the needs and preferences of your unique audience and optimizing your marketing accordingly can lead to more patient-centric innovations and collaborations that address unmet needs in the healthcare journey.
Optimize Paid Media Across Omnichannel Marketing
Our innovative method enhances digital advertising by using survey responses to categorize users as consumers or healthcare professionals. This data, shared anonymously with platforms like Google and Facebook, enables personalized ads and optimized bid strategies. It focuses on relevant audiences, improving engagement and efficiency. The approach also allows budget adjustments based on non-digital media impact, leading to better results for clients.
Gain In-depth Knowledge of Consumer Perception
Consumer surveys unveil website interaction patterns, identifying friction or intuitive experiences. This awareness allows for user experience (UX) improvements for quicker information access. Understanding medication-related behaviors and attitudes aids pharmaceutical companies in refining sales strategies, addressing access barriers, and enhancing adherence. Regular engagement with consumer feedback empowers pharmaceutical brands to create highly aligned marketing strategies, sales processes, and digital platforms with end-users' needs and preferences.