Privacy Policy
Last Updated: February 11, 2025
This Privacy Policy explains how Pulse Insights LLC (“Pulse Insights,” “we,” “us,” or “our”) handles personal information that we collect:
- Through our website at pulseinsights.com (the “Site”)
- About users of the Pulse Insights service (the “Service”)
- In connection with our marketing activities
- In other settings where we post this Privacy Policy
Pulse Insights respects your privacy rights and is committed to transparency in how we collect, use, and share your personal information. If you have any questions or concerns about your personal information or this Privacy Policy, email us at privacy@pulseinsights.com.
1. Service and Customer Data
Registered users of the Service (“Customers”) are businesses that use it to collect and manage information about their own users (“Customer Data”), including information about their opinions, feedback, and preferences. Pulse Insights also collects information about how they interact with the Customer’s websites, applications, email, services, and designated third-party partners (“Customer Services”). Customers also use the Service to more efficiently route Customer Data to other services that they use or to third parties that they work with and to control how Customer Data is exchanged between these services and third parties.
Customer Data may include, without limitation, information about the identity of Customer users (such as name, postal address, email address, IP address, and phone number), as well as information that the user explicitly provides such as feedback, opinions, data, or preferences. It also includes information about the pages users visit, the features they use, and the actions they take while using Customer Services.
This Privacy Policy does not apply to Customer Data or to Customer Services, and we are not responsible for our Customers’ handling of Customer Data. Our Customers have their own policies regarding the collection, use, and disclosure of your personal information. To learn about how a particular Customer handles your personal information, we encourage you to read the Customer’s privacy policy. Our use of Customer Data provided by our Customers in connection with our Service is subject to the written agreement between Pulse Insights and the Customer.
2. Personal Information We Collect
Purpose
Pulse Insights LLC processes personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF for the following purposes:Service Delivery – Providing, operating, maintaining, and improving our services.
Communication – Sending service-related communications, including updates and support messages.
Research and Development – Analyzing and improving our services and developing new products.
Marketing – Sending marketing communications, where permitted by law.
Compliance and Protection – Ensuring compliance with legal obligations and protecting rights and interests.
3. Personal Information Collected
We may collect the following types of personal data:
a. Information You Give Us
You may provide personal information through the Service or otherwise, including:
Contact Information – First name, last name, professional title, organizational affiliation, postal address, office location, email address, and telephone number.
Profile Information – Username, password, and preferences.
Communications – Information provided when responding to surveys, participating in market research, telephone conferences (which may be recorded with permission where permitted by law), reporting problems with the Service, receiving customer support, or otherwise communicating with us.
Transaction Information – Credit card or other payment details used for the Service, Service-related billing information, and transaction history.
Marketing Information – Preferences for receiving marketing communications and engagement details.
Other Information – Any other information voluntarily provided, which will be used as described in this Privacy Policy or as otherwise disclosed at the time of collection.
b. Information from Third-Party Sources
We may obtain personal information about you from other sources, such as:
Data Providers – Information services and data licensors that provide demographic and other information.
Business Partners – Partners with whom we collaborate for joint marketing activities.
Public Sources – Public sources, such as social media platforms.
We may combine this information with personal information collected directly from you.
c. Data Collected Automatically
We, our service providers, and business partners may automatically collect data about you, your device, and your activity over time on our Site and other online services. This includes:
Device Data – Operating system type and version, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, device UDID, and general location information such as city or town.
Usage Data – The website visited before browsing to the Site, pages or screens viewed, time spent on a page, navigation paths, interaction details, access times, and duration of access.
Sensitive Personal InformationWe ask that you not share sensitive personal information (e.g., social security numbers, racial or ethnic origin, political opinions, religious beliefs, health data, biometrics, criminal background, or union membership) through the Service or otherwise. If you do, you must consent to our processing and use of such data in accordance with this Privacy Policy.
Changes to Your Personal InformationPlease inform us if your personal information changes during your relationship with us by updating your registration profile or emailing privacy@pulseinsights.com.
4. How Data is Used
Personal data is used for various purposes, including:
Service Delivery such as ensuring smooth operation and improvements to Pulse Insights services
Communication such as notifications, customer support, and updates
Research & Development such as improving services through data analysis Marketing such as sending promotional materials where legally permitted
Compliance & Protection such as legal obligations, fraud prevention, and security enforcement.
We may be required to disclose personal information that we process under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
5. Data Sharing
Pulse Insights does not sell personal information but may share data with:
Service Providers such as hosting, analytics, and marketing partners
Business Partners such as companies collaborating on joint marketing initiatives
Legal Authorities such as when legally required Customers such as when a user account is managed by an organization
Payment Processors such as transactions handled via QuickBooks
Advertising Partners such as data shared for targeted advertising
Accountability for Onward Transfer
We remain responsible for the processing of personal data we receive under the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) and subsequently transfer to a third party acting as an agent on our behalf. We comply with the DPF Principles for all onward transfers of personal data from the EU, UK, and Switzerland, including the onward transfer liability provisions.
6. User Choices & Rights
Users have the right to:
Access, update, or delete personal data via account settings or by contacting Pulse Insights
Opt out of marketing communications while still receiving essential service messages
Control cookies and tracking through browser settings or industry opt-out tools
Request data portability to transfer their personal data to another service
7. Security & Data Retention
Pulse Insights follows industry security standards to protect user data:
Data Storage such as information primarily processed in the U.S. but may be transferred internationally
Retention Policy such as personal data retained as long as necessary for service operation and compliance
8. International Compliance
Pulse Insights adheres to EU-U.S. Data Privacy Framework DPF for international transfers. Users in Europe the UK and Switzerland have GDPR-compliant rights regarding their data.
9. Third-Party Links & Services
External links on the Pulse Insights site are not covered by this Privacy Policy Users should review third-party privacy policies before interacting with external sites.
10. Children’s Privacy
Users under 16 are not permitted to use Pulse Insights services. If personal data from minors is collected inadvertently it will be deleted.
11. Organization-Administered Accounts
Accounts managed by an organization may be subject to administrator oversight. Employers or administrators may have the ability to access modify or restrict user data.
12. Policy Updates & Contact Information
Changes to this Privacy Policy will be communicated through email or website updates. Continued use of the service after updates implies acceptance of the revised policy.
Contact Pulse Insights for privacy inquiries:Email:privacy@pulseinsights.com
Mail:368 9th Ave.
New York NY 10001
Attention Data Protection Officer
13. Information for California Residents
The California Consumer Privacy Act (CCPA) applies to information collected from California residents. Residents of California have the following rights with regard to their personal information:
The Right to Know and Access Information
The categories of personal information we collect is described above in the section entitled “The Information We Collect”. California residents may submit a verifiable request regarding the information collected, the types of sources from which personal Information is collected, the purposes for which information is collected, and the specific personal information collected about them.
The Right to Have Personal Information Deleted
The Right To Portability
California residents may request a copy of their personal information in a format that can be transferred to another person or entity.
The Right to Non-Discrimination
We may not discriminate against you if you exercise your privacy rights.
You may be asked for more information in order for us to verify your identity when you make a request. You may exercise your rights by calling (888) 718 - 6860, writing privacy@pulseinsights.com, or submitting a request through the PulseInsights.com website’s contact page.We do not sell Personal Information to third parties (pursuant to California Civil Code Sections 1798.100-1798.99, also known as the California Consumer Privacy Act of 2018.The sections above “Personal Information We Collect” lists the categories of Personal Information we have collected in the preceding 12 months. This list below describes our practices as of, and during the 12 months preceding, the effective date of this Privacy Policy.
Statutory category of personal information(PI):
Identifiers (general)
PI we collect:• Contact information
• Profile information
Sources of the PI:
• You
• Third party sources
Business/commercial purpose for PI collection:
• Service delivery
• Research & development
• Marketing
• Compliance & Protection
Parties to whom we disclose PI for a business purpose:
• Advertising partners
• Service providers
Commercial Information
PI we collect:
• Communications
• Marketing Information
Sources of the PI:
• You
• Third-party sources
Business/commercial purpose for PI collection:
• Service delivery
• Research & development
• Marketing
• Compliance & Protection
Parties to whom we disclose PI for a business purpose:
• Service providers
Financial Information
PI we collect:
• Transaction information
Sources of the PI:
• Our Customers
Business/commercial purpose for PI collection:
• Service delivery
• Compliance & Protection
Parties to whom we disclose PI for a business purpose:
• Payment processors
• Service providers
Identifiers (online)
PI we collect:
• Device data
Sources of the PI:
• You
• Automatic collection
Business/commercial purpose for PI collection:
• Service delivery
• Site operation
• Research & development
• Marketing
• Compliance & Protection
Parties to whom we disclose PI for a business purpose:
• Advertising partners
• Service providers
Internet or Network Information
PI we collect:
• Online activity data
Sources of the PI:
• Automatic collection
Business/commercial purpose for PI collection:
• Service delivery
• Site operation
• Research & development
• Marketing
• Compliance & Protection
Parties to whom we disclose PI for a business purpose:
• Advertising partners
• Service providers
Professional or Employment Information
PI we collect:
• Contact information
• Profile information
Sources of the PI:
• You
• Third-party sources
Business/commercial purpose for PI collection:
• Service delivery
• Research & development
• Marketing
• Compliance & Protection
Parties to whom we disclose PI for a business purpose:• Service providers
Sensory Information
PI we collect:
• Communications
Sources of the PI:
• You
Business/commercial purpose for PI collection:
• Marketing
• Compliance & Protection
Parties to whom we disclose PI for a business purpose:
• Service providers
Inferences
PI we collect:
• User preferences derived from any of the information listed above that we collect from Customers
Sources of the PI:
• Us
Business/commercial purpose for PI collection:
• Service delivery
• Site Operation
• Research & development
• Marketing
• Compliance & Protection
Parties to whom we disclose PI for a business purpose:
• Service providers
We may further disclose each category of Personal Information to our affiliates, to our professional advisors, in connection with our compliance and protection activities and in connection with business transfers as described in the section above entitled How We Share Your Personal Information.
14. Additional Information for European Union Users
Pulse Insights LLC does not have any U.S. subsidiaries or related entities separately adhering to the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. All personal data processed in reliance on these frameworks is handled exclusively by Pulse Insights LLC.
Personal Information
References to "personal information" in this Privacy Policy are equivalent to "personal data" governed by European data protection legislation.
Controller, Data Protection Officer, and EU Representative
Pulse Insights LLC is the controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation. You can contact us and our Data Protection Officer using the contact details listed in the Contact Us section.
Our EU representative is:
Osano International Compliance Services Limited ATTN: KQWI25 28 North Wall Quay Dublin 1 D01 H104 Ireland Email: privacy@pulseinsights.com
Legal Bases for Processing
The legal bases on which we process your personal information as described in this Privacy Policy depend on the type of personal information and the specific context in which we process it. However, the legal bases we typically rely on are outlined below. We rely on our legitimate interests as our legal basis only where those interests are not overridden by the impact on you (unless we have your consent or our processing is otherwise required or permitted by law). If you have questions about the legal basis of how we process your personal information, contact us at privacy@pulseinsights.com.
Processing Purpose and Legal Basis
Service Delivery & Site Operation
Processing is necessary to perform the contract governing our operation of the Site or the provision of the Services, or to take steps that you request prior to engaging our Services. Where we cannot process your personal data as required to operate the Site or Services on the grounds of contractual necessity, we process your personal information for this purpose based on our legitimate interest in providing you with the Services you access and request.
Marketing
Processing is based on your consent where that consent is required by applicable law. Where we rely on your consent, you have the right to withdraw it at any time in the manner indicated when you consent or in the Service. Where such consent is not required by applicable law, we process your personal information for these purposes based on our legitimate interests in promoting our business.
Research & Development
Processing is based on our legitimate interests in performing research and development to improve our services and develop new services.
Compliance & Protection
Processing is necessary to comply with our legal obligations or based on our legitimate interests in protecting our or others’ rights, privacy, safety, or property.
Other Purposes with Your Consent
Processing is based on your consent. Where we rely on your consent, you have the right to withdraw it anytime in the manner indicated when you consent or in the Service.
Use for New Purposes
We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.
Retention
We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your Rights
European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:
Opt-out - Stop sending you direct marketing communications. You may continue to receive Service-related and other non-marketing communications.
Access - Provide you with information about our processing of your personal information and give you access to your personal information.
Correct - Update or correct inaccuracies in your personal information.
Delete - Delete your personal information.
Transfer - Transfer a machine-readable copy of your personal information to you or a third party of your choice.
Restrict - Restrict the processing of your personal information.
Object - Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.
You can submit these requests by email to privacy@pulseinsights.com or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions.
In compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Pulse Insights commits to resolving DPF Principles-related complaints about our collection and use of personal information.
If you would like to submit a complaint about our use of your personal information or response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction.
****Cross-Border Data Transfer
Pulse Insights LLC complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.
Pulse Insights LLC has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. DPF Principles with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.
Pulse Insights LLC has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. DPF Principles with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF.
If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern.To learn more about the Data Privacy Framework (DPF) program and to view our certification, please visit https://www.dataprivacyframework.gov/.
U.S. Federal Trade Commission Enforcement
Our compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).
Independent Recourse Mechanism (IRM)
Pulse Insights LLC has chosen VeraSafe as its Independent Recourse Mechanism (IRM) to address unresolved complaints related to personal data processed under the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you may contact VeraSafe for independent dispute resolution at:Online Complaint Form: https://www.verasafe.com/privacy-services/dispute-resolution/submit-dispute/
Mailing Address:VeraSafe100 M Street SE, Suite 600Washington, D.C. 20003United States
VeraSafe’s services are provided at no cost to individuals.
Binding Arbitration
Under certain conditions, individuals may invoke binding arbitration as a means of resolving complaints. Our organization is obligated to arbitrate claims and follow the terms set forth in Annex I of the Data Privacy Framework (DPF) Principles, provided that an individual has invoked binding arbitration by delivering notice to us and following the procedures and subject to conditions set forth in Annex I of the Principles.