Pulse Insights creates innovative cloud software to help enterprise marketers to understand customer needs and to efficiently collect user information to deliver richly personalized experiences.
Last updated: March 1, 2017
Pulse Insights’ platform enables our business customers to collect user feedback to improve business decision-making. Clients use our technology to collect and analyze information such as users’ thoughts on product value and opportunities, brand affinity, shopping process, and page user experience across websites, mobile apps, social channels, email, and other digital channels. The solution also collects information such as website engagement for survey targeting and analysis.
The Pulse Insights platform fall into two general categories:
When a company uses Pulse Insights’ platform, that company chooses which questions to ask and which information to collect. Information includes:
Mobile App. A company may also use Pulse Insights Platform technologies within its mobile apps. These technologies allow the company to send information to its Pulse Insights account — for example, information such as install date, number of launches, location, and app usage may used to target surveys and analyze results.
Pulse Insights’ platform is designed to enable a company to upload or add information about its users and customers into its Pulse Insights account. Therefore, companies sometimes upload information that they have collected from their own websites, apps, social media pages, CRM, or from other sources, such as third party data providers. This non-personally identifiable information is used to target surveys to the appropriate users and/or to analyze survey data.
Companies often allow Pulse Insights to aggregate their data in a way that does not identify individuals for the purpose of publishing reports.
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