Data Strategy & Insights

Who you are

You believe in and have passion for analyzing customer feedback data together with clients to solve their toughest business challenges. You are curious by nature; analytical, creative, energetic with a bias toward action, and you get excited when there’s a problem to solve.

In this role you will be responsible for creating solutions that harness the power and inspiration of Voice of Customer (VoC) data. You are excited by the possibility of combining art and science in the interest of problem solving against business objectives. You possess an uncanny ability to actively listen, ask the right questions, and articulate the true nature of the challenge and possible outcomes. You can’t wait to develop a solution to that challenge and you jump at the chance to creatively combine your knowledge of methods and arsenal of techniques and tools to do just that. You don’t stop there because you know that you have to design a plan that works, getting the right answer in the right amount of time to ensure the results are relevant. You also have the ability to sift through mounds of qualitative data across multiple research activities, uncover the insights hidden beneath the surface, and bring them to life for your clients. However, you aren’t satisfied with just learning what consumers say or do. You elevate the findings by interpreting what they mean for clients in terms of business strategy and what actions they should take as a result. You function best in a collaborative work environment coaching, mentoring and sharing with junior and senior staff alike. Most importantly, you are looking to make a difference every day at a growing, dynamic company.

What you’ll do

As a Consultant, VoC Strategy & Insights, you will demonstrate your creative fortitude and solid, strategic thinking through:

• Lead client discussions to define objectives by actively listening and asking the right questions
• Become immersed in not only the client’s business but also the customer’s perspective, in order to bring creative ideas to the client organization
• Devise creative, focused and effective activities, projects and frameworks that generate insights or foster consumer collaboration
• Design a project plan with the right amount of time allotted to yield great insights and resonant reports
• Devise a plan that allows for iterations and depth when needed, including known parameters, methodology and timeline
• Display versatility in writing styles and formats (e.g., from quick team emails to C-suite communications), effectively adapting your writing to diverse audiences

Consulting

• Collaborate with clients and Client Services and Consulting teams to gather and translate business priorities and objectives into effective research plans and compelling, actionable reports
• “Own the insights” on your client accounts; show strategic thinking for your clients and be adept at not merely sharing findings and insights, but at providing  business recommendations  and sharing a voice in plans for action
• Demonstrate deep analytic thinking and curiosity by continuously looking for opportunities to build your stories and conversations with clients (e.g., surfacing unanswered questions relevant to client objectives, incorporating knowledge of industry trends into reports to place insights into broader, more meaningful context)

Analysis & Reporting

• Conduct in-depth analyses of qualitative and quantitative results to uncover actionable insights relevant to client business and research objectives
• Craft creative, clear and concise stories. Elevate  findings into insightful reports that bring the voice of the consumer to life
• Utilize a variety of visual elements in reports including charts, graphs, imagery and other creative techniques to highlight key insights and engage readers
• Present findings to clients and lead discussions regarding insights and their impact on the business to ultimately inspire clients to act on those learnings

Internal Collaboration

• Work alongside team members to develop and maintain excellent relationships with business clients
• Develop and proactively manage facilitation plans to meet client and team expectations
• Participate in internal initiatives to develop company points of view, thought leadership, innovative techniques and formats
• Develop and deliver internal company training as part of the implementation of company points of view and best evolving practices on analysis and reporting

Desired Skills and Experience

• 5-9 years of professional experience in Brand Planning, Market Research, Consumer Insights, Brand Management or Strategy
• BA/BS degree in business or related social science discipline
• Proven passion and experience in project design and planning to garner insight or foster collaboration and innovation across a number of topics and industries
• Experience in writing, copy editing and narrative development
• Demonstrated understanding of qualitative and quantitative research design and analysis
• Ability and interest in writing  insightful, creative reports that can satisfy a researcher’s need for detailed analysis yet be packaged in a way that engages a senior-level marketing audience
• A confident and clear presenter, who is at ease with diverse audiences
• Excellent and proven time management skills; the ability to set priorities and manage expectations
• Strong client relationship and consulting skills
• Positive, team player with a roll up your sleeves, service-oriented attitude
• Thrives in a fast-paced, intense work environment and is accepting of change
• Experience mentoring/coaching others
• Strong MS Office Suite skills (Excel, Word and particularly PowerPoint)

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