Dynamic Email

The opportunity

What if email surveys had many of the same benefits as web-based surveys?

Benefits of Dynamic Email

Dynamic and Personalized Content

In a traditional email, the content is determined when you hit send, and it stays static thereafter.
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With Dynamic Email, you can now dynamically populate a relevant survey at the time a user opens an email, using everything you know about the user including previous responses in other channels.

Rich, In-Email Experience

In traditional email, surveys content is static. Clicking any link takes you out of the email channel and into the web channel.
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With Dynamic Email surveys, your experience stays in the email, including interactivity, branching questions, and more.

Multiple Question Types

In traditional email, you can't collect open-ended responses or multi-choice, because many email clients do not support these forms. With Dynamic Email, you can!

Dynamic Email supports: 
• Multiple questions
• Dynamic branching
• Images
• Capturing open-ended feedback

Real-time Management

You can add new questions or change existing questions for users, even after an email has been sent. You manage this all from the same easy-to-use Pulse Insights Console that you use for web, media, and native app micro surveys.

Operational Benefits

You can re-use the same Pulse Insights code snippet across all your emails.

How do we use Dynamic Email?

All you have to do is integrate the Pulse Insights Dynamic Email Snippet into your Amp Email.

From there, you can configure one or more surveys to display in Dynamic Emails. If the targeting criteria match, a survey will appear when a user opens an email.